I'm Carla Sofia Silvestre, an advertising professional shaping brand campaigns, creative direction and media planning — work that connects an idea to the right audience at the right moment.
Start a Project → See ServicesWhat I do
From the first concept to the final placement, every campaign is built to say something true about your brand — and to be seen.
End-to-end campaigns with a single, ownable idea at the centre — concept, messaging and rollout aligned across every touchpoint your audience meets.
A guiding hand on art direction, copy and tone so the work stays coherent, distinctive and unmistakably yours from brief through to final cut.
Channel strategy and budget allocation across paid, owned and earned media — placing the message where it works hardest for the spend.
Platform-native social campaigns with sharp creative and audience targeting on Meta, TikTok and beyond — built to perform, not just to please.
About
Carla Sofia Silvestre helps brands grow through advertising that balances craft with commercial sense. The work begins with a clear understanding of the audience and the business goal, then builds toward ideas that are memorable for a reason — not for novelty's sake.
Every campaign is treated as a relationship between a brand and the people it hopes to reach. Strategy, creative and media stay joined up, so the message lands consistently and the results stay measurable.
Contact
Whether you're launching a brand, refreshing a campaign or planning your next media push, I'd love to hear what you're working on.
Send a short note about your brand and your goals, and you'll get a thoughtful, honest take on how advertising can help you get there.
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